Great first day at DMA12 in Vegas. Direct marketing continues to rock the industry like no other show can. The CEO of the Direct Marketing Association announced that in the past year, direct marketing totalled $8.7 billion in expenditures, $2 trillion dollars in sales revenue generated, 9.2 million jobs, and accounted for 53% of ad spend. Its exciting to be part of the marketing segment that is growing the fastest and generating the most business. Today's sessions backed up these exciting statistics with numerous examples of how personalized, relevant marketing utilizing all channels, from print to mobile, and making big things happen worldwide.

Email me for information on the hottet topics and trends being discussed here at DMA12.

Jeanette - jeanette@e4marketingco.com.