Thursday, June 20, 2013

Clearly I am no better than the plumber with the leaky faucet as I'm the marketer that helps clients stay current on their blogs, but don't seem to do it well myself! That will change...so thanks for following my blog and staying patient. There is a lot of wonderful new developments every day for those of us keyed into psychology based marketing. New research, new thinking, insights and more as to how this complex human brain we use and target every day works. I plan to be much more vigilant in sharing what I learn and observe daily.

This week, I"ve spent meeting with a client in Portland Oregon. I quickly understood the fascination with the TV show, Portlandia and the slogan, "Keep Portland Weird", both in a good way of course. But as I observed the long line that wrapped around twice in front of the VOO DOO DOUGHNUTS store on 3rd street, I was reminded just how strong human curiosity is. I think its safe to say that this line that had to be about an hour long for doughnuts in the middle of the day was made up mostly of tourists whose curiosity got the best of them. Really? How different can doughnuts be? At some point, the dough, frosting and toppings are just not that different than what you might find yourself. But you hear about VOO DOO's doughnuts and how their names and shapes and food decor make this an "adult food store" and you just have to go and see it for yourself. Curiosity drives behavior like few other mental states do. We want to see, feel, and experience something ourselves, to see if it really is that cool, and so we an elevate our own sense of belonging or cool, which directly relates to our unconscious high gear driver of acceptance and status. Topic for another blog another day.

So to you my business colleagues and friends...what brilliant ways are you creative curiosity around your brand? With most marketing trite and cliche, curiosity is the new ROI.

Share your thoughts and thanks for SHARING this blog with your friends.